{"id":30,"date":"2026-08-21T20:40:23","date_gmt":"2026-08-21T23:40:23","guid":{"rendered":"https:\/\/g26.ecdd.academy\/?p=30"},"modified":"2026-08-25T21:57:27","modified_gmt":"2026-08-26T00:57:27","slug":"projeto-de-desenvolvimento-de-campanha-para-a-nike","status":"publish","type":"post","link":"https:\/\/g26.ecdd.academy\/?p=30","title":{"rendered":"Projeto de desenvolvimento de campanha para a Nike"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30\" class=\"elementor elementor-30\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d20d5ee e-con e-atomic-element e-flexbox-base e-814fab8 \" data-id=\"d20d5ee\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d20d5ee\">\n    <div class=\"elementor-element elementor-element-d5a9a82 e-flex e-con-boxed e-con e-parent\" data-id=\"d5a9a82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h2 data-interaction-id=\"f155257\" class=\"e-f155257-8085a26 e-heading-base\">Sobre a marca<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-664e58e e-con e-atomic-element e-flexbox-base e-aee5c7e \" data-id=\"664e58e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"664e58e\">\n    <div class=\"elementor-element elementor-element-94a4df9 e-flex e-con-boxed e-con e-parent\" data-id=\"94a4df9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<p class=\"e-0293cf0-fe555c3 e-paragraph-base\" data-interaction-id=\"0293cf0\">Fundada em 1964 por Bill Bowerman e Philip Knight, com o nome Blue Ribbon Sports, e rebatizada em 1972, a Nike \u00e9 uma empresa estadunidense focada na produ\u00e7\u00e3o de cal\u00e7ados, roupas e acess\u00f3rios esportivos e se destaca como uma das companhias mais valiosas do setor.A Nike n\u00e3o \u00e9 apenas reconhecida pela sua inova\u00e7\u00e3o em produtos esportivos, mas tamb\u00e9m por seu compromisso com a responsabilidade social e a sustentabilidade. Ao longo dos anos, a empresa tem implementado uma s\u00e9rie de projetos e a\u00e7\u00f5es que visam reduzir seu impacto ambiental, promover a diversidade e inclus\u00e3o, e apoiar comunidades ao redor do mundo. Essas iniciativas refletem a miss\u00e3o da Nike de \u201ctrazer inspira\u00e7\u00e3o e inova\u00e7\u00e3o para cada atleta do mundo\u201d.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7b0375b e-con e-atomic-element e-flexbox-base e-c19036f \" data-id=\"7b0375b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7b0375b\">\n    <div class=\"elementor-element elementor-element-19ebb24 e-flex e-con-boxed e-con e-parent\" data-id=\"19ebb24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h3 data-interaction-id=\"519ae45\" class=\"e-519ae45-c5bc4e1 e-heading-base\">Campanha: Caminhe pelo Futuro<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-ce430f5 e-con e-atomic-element e-flexbox-base e-98f241e \" data-id=\"ce430f5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ce430f5\">\n    <div class=\"elementor-element elementor-element-dcc02a3 e-flex e-con-boxed e-con e-parent\" data-id=\"dcc02a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h4 data-interaction-id=\"e395fd2\" class=\"e-e395fd2-4eb02b1 e-heading-base\">O problema<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7580917 e-con e-atomic-element e-flexbox-base e-7e96012 \" data-id=\"7580917\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7580917\">\n    <div class=\"elementor-element elementor-element-be229c0 e-flex e-con-boxed e-con e-parent\" data-id=\"be229c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<p class=\"e-0600d9a-a6bc8b6 e-paragraph-base\" data-interaction-id=\"0600d9a\">Uma pesquisa conduzida pela Stand.Earth com mais de 150 empresas, revelou que diversas marcas de moda internacionais est\u00e3o indiretamente ligadas ao desmatamento da Amaz\u00f4nia devido ao uso de couro proveniente de \u00e1reas desmatadas.<br><br>Como<strong> a Nike utiliza couro brasileiro em seus produtos<\/strong>, principalmente cal\u00e7ados, <strong>h\u00e1 um risco de que sua cadeia de suprimentos esteja contribuindo para a destrui\u00e7\u00e3o da floresta amaz\u00f4nica<\/strong>.<br><br><strong>O relat\u00f3rio tamb\u00e9m destaca a falta de transpar\u00eancia e rastreabilidade no setor<\/strong>, o que permite que marcas como a Nike continuem comprando couro sem garantias de que n\u00e3o vem de \u00e1reas desmatadas.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c5b2afb e-con e-atomic-element e-flexbox-base e-6582924 \" data-id=\"c5b2afb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c5b2afb\">\n    <div class=\"elementor-element elementor-element-b6a8129 e-flex e-con-boxed e-con e-parent\" data-id=\"b6a8129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h3 data-interaction-id=\"a71a9fd\" class=\"e-a71a9fd-eb6abe8 e-heading-base\">A Solu\u00e7\u00e3o<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-cc7af59 e-con e-atomic-element e-flexbox-base e-61df8e6 \" data-id=\"cc7af59\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"cc7af59\">\n    <div class=\"elementor-element elementor-element-beb7f82 e-flex e-con-boxed e-con e-parent\" data-id=\"beb7f82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<p class=\"e-6aea452-973e24a e-paragraph-base\" data-interaction-id=\"6aea452\">Para solucionar a quest\u00e3o da falta de transpar\u00eancia sobre a proveni\u00eancia dos produtos utilizados em sua cadeia de produ\u00e7\u00e3o, ser\u00e1 criada uma campanha publicit\u00e1ria com o objetivo de mostrar que a Nike se preocupa com a preserva\u00e7\u00e3o do meio ambiente.<br><br>A campanha, \u201c<strong>Nike Verde: Caminhe pelo Futuro<\/strong>\u201d ir\u00e1 apresentar uma s\u00e9rie de imagens divulgadas no meio digital (redes sociais), e no meio off line, (outdoors e banners espalhados pela rua).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a56cc7a e-con e-atomic-element e-flexbox-base e-e06eef0 \" data-id=\"a56cc7a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a56cc7a\">\n    <div class=\"elementor-element elementor-element-efa81c6 e-con e-atomic-element e-flexbox-base e-9c11055 \" data-id=\"efa81c6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"efa81c6\">\n    <div class=\"elementor-element elementor-element-2a37a82 e-flex e-con-boxed e-con e-parent\" data-id=\"2a37a82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"24064ee\" id=\"31\" src=\"https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Versao-6-Nike-ambiental.png\" width=\"850\" height=\"1417\" srcset=\"https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Versao-6-Nike-ambiental.png 850w, https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Versao-6-Nike-ambiental-180x300.png 180w, https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Versao-6-Nike-ambiental-614x1024.png 614w, https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Versao-6-Nike-ambiental-768x1280.png 768w\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3acc008 e-con e-atomic-element e-flexbox-base e-70e841c \" data-id=\"3acc008\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3acc008\">\n    <div class=\"elementor-element elementor-element-1914a03 e-flex e-con-boxed e-con e-parent\" data-id=\"1914a03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"c4d27a2\" id=\"32\" src=\"https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Captura-de-tela-2026-08-21-203159-768x658.png\" width=\"768\" height=\"658\" srcset=\"https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Captura-de-tela-2026-08-21-203159-768x658.png 768w, https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Captura-de-tela-2026-08-21-203159-300x257.png 300w, https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Captura-de-tela-2026-08-21-203159-1024x878.png 1024w, https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Captura-de-tela-2026-08-21-203159.png 1078w\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-0c75b2d e-con e-atomic-element e-flexbox-base e-a4c4404 \" data-id=\"0c75b2d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0c75b2d\">\n    <div class=\"elementor-element elementor-element-1499cdb e-flex e-con-boxed e-con e-parent\" data-id=\"1499cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"acfd846\" id=\"33\" src=\"https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Captura-de-tela-2026-08-21-203243.png\" width=\"561\" height=\"879\" srcset=\"https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Captura-de-tela-2026-08-21-203243.png 561w, https:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Captura-de-tela-2026-08-21-203243-191x300.png 191w\" alt=\"\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-b28a1a6 e-con e-atomic-element e-flexbox-base e-ad98cba \" data-id=\"b28a1a6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b28a1a6\">\n    <div class=\"elementor-element elementor-element-f98e9ed e-flex e-con-boxed e-con e-parent\" data-id=\"f98e9ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h3 data-interaction-id=\"25ce205\" class=\"e-25ce205-5a1b990 e-heading-base\">Campanha: Projeto Campo Aberto<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c2f5a7f e-con e-atomic-element e-flexbox-base e-72d6c99 \" data-id=\"c2f5a7f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c2f5a7f\">\n    <div class=\"elementor-element elementor-element-0277aca e-flex e-con-boxed e-con e-parent\" data-id=\"0277aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h4 data-interaction-id=\"3140ac5\" class=\"e-3140ac5-4133bde e-heading-base\">O problema<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-860adb4 e-con e-atomic-element e-flexbox-base e-72c2b07 \" data-id=\"860adb4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"860adb4\">\n    <div class=\"elementor-element elementor-element-ccec7ae e-flex e-con-boxed e-con e-parent\" data-id=\"ccec7ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<p class=\"e-5d43d48-8c4dbbf e-paragraph-base\" data-interaction-id=\"5d43d48\">Uma pesquisa recente realizada pela consultoria N\u00d3S e divulgada pelo Valor Econ\u00f4mico, revelou que 47% dos moradores de favelas do Brasil apontam n\u00e3o terem condi\u00e7\u00f5es financeiras para praticar um esporte. Outros 76% afirmam perceberem que os moradores de suas comunidades enfrentam desafios ou dificuldades para tentar manter a rotina de atividade f\u00edsica.<br><br>Ao todo <strong>44% dos participantes dizem que vivem em uma realidade onde n\u00e3o existem condi\u00e7\u00f5es para a pr\u00e1tica de esportes<\/strong>, enquanto outros 33% concordam que enfrentam a mesma dificuldade em certas ocasi\u00f5es, somando 77% de moradores que sentem esse inc\u00f4modo.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c324eca e-con e-atomic-element e-flexbox-base e-b62a5bc \" data-id=\"c324eca\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c324eca\">\n    <div class=\"elementor-element elementor-element-5ab81d2 e-flex e-con-boxed e-con e-parent\" data-id=\"5ab81d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h4 data-interaction-id=\"7d07f20\" class=\"e-7d07f20-b2dc940 e-heading-base\">A Solu\u00e7\u00e3o<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3c21152 e-con e-atomic-element e-flexbox-base e-6761578 \" data-id=\"3c21152\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3c21152\">\n    <div class=\"elementor-element elementor-element-58e918c e-flex e-con-boxed e-con e-parent\" data-id=\"58e918c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<p class=\"e-64045e8-eab3d7b e-paragraph-base\" data-interaction-id=\"64045e8\"><strong>Desenvolver uma campanha da Nike para a reforma de locais como quadras esportivas e campos de futebol localizados em comunidades<\/strong> para viabilizar a pr\u00e1tica de esportes nesses espa\u00e7os.<br><br>O objetivo comunicacional deste projeto audiovisual \u00e9 informar aos consumidores da Nike sobre o projeto social, sensibilizar o p\u00fablico-alvo, gerar empatia e mobilizar a participa\u00e7\u00e3o na iniciativa para promover inclus\u00e3o social e oportunidades para as crian\u00e7as que enfrentam dificuldades financeiras.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-bf0a1b9 e-con e-atomic-element e-flexbox-base e-d80a3f4 \" data-id=\"bf0a1b9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bf0a1b9\">\n    <div class=\"elementor-element elementor-element-ae23e76 e-flex e-con-boxed e-con e-parent\" data-id=\"ae23e76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5572b elementor-widget elementor-widget-video\" data-id=\"6a5572b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/KaMa4JyhWrY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sobre a marca Fundada em 1964 por Bill Bowerman e Philip Knight, com o nome Blue Ribbon Sports, e rebatizada em 1972, a Nike \u00e9 uma empresa estadunidense focada na produ\u00e7\u00e3o de cal\u00e7ados, roupas e acess\u00f3rios esportivos e se destaca como uma das companhias mais valiosas do setor.A Nike n\u00e3o \u00e9 apenas reconhecida pela sua [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projeto de desenvolvimento de campanha para a Nike -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/g26.ecdd.academy\/?p=30\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projeto de desenvolvimento de campanha para a Nike -\" \/>\n<meta property=\"og:description\" content=\"Sobre a marca Fundada em 1964 por Bill Bowerman e Philip Knight, com o nome Blue Ribbon Sports, e rebatizada em 1972, a Nike \u00e9 uma empresa estadunidense focada na produ\u00e7\u00e3o de cal\u00e7ados, roupas e acess\u00f3rios esportivos e se destaca como uma das companhias mais valiosas do setor.A Nike n\u00e3o \u00e9 apenas reconhecida pela sua [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/g26.ecdd.academy\/?p=30\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-21T23:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T00:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/g26.ecdd.academy\/wp-content\/uploads\/2026\/08\/Versao-6-Nike-ambiental.png\" \/>\n<meta name=\"author\" content=\"nailade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"nailade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de 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